MANAMA, BAHRAIN – 19 September 2017 - Ithmaar Bank, a Bahrain-based Islamic retail bank, hosted an intensive two-day training session for all the Bank’s branch employees for enhancing their skills to provide customer-centric service.
With seventeen full-service branches in strategic locations across Bahrain, Ithmaar Bank operates one of the largest retail banking networks in the Kingdom. The training sessions were conducted in line with the Bank’s long standing commitment to growing continuously closer to its customers.
“Ithmaar Bank is determined to become one of the region’s premier Islamic retail banks,” said Ithmaar Bank Chief Executive Officer, Ahmed Abdul Rahim. “To do so, we invest heavily on continuously improving our products and services as well as, perhaps most importantly, our customer service offerings,” he said.
“We listen closely, and respond quickly, to customer demands and we recognise that the best way to do so is to ensure that our customer-facing employees are as customer-focused as possible,” said Abdul Rahim. “This intensive two-day course, which was attended by all branch employees, underscores just how seriously we take our commitment to exceeding customer expectations,” he said.
Ithmaar Bank Head of Human Resources Enas Rahimi said the course, entitled “Corporate Service Excellence” was organised to further enhance an already customer-centric culture at the Bank’s branches.
“Customer loyalty is nurtured through excellence in customer service and, at Ithmaar Bank, we recognise that this must be at the heart of our business if we are to continue to grow in a competitive market,” said Rahimi. “We also recognise that training is a key component in ensuring that our employees offer our customers the best possible Islamic banking experience. This particular course, for example, focuses on the effect of customer service on customer loyalty, and encourages branch employees to continuously exceed expectations,” she said.

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